Creating Your Info Product

One of the most lucrative ways to generate a healthy stream of passive income is by creating your own Info Product. You do the work once, i.e create the info product but you get paid for it over and over again with each copy that sells. This generates income for you as a product vendor but it doesn't stop there because you can then list your product on affiliate networks so that you also earn money on sales when affiliates promote your product for you. It's a win-win situation when affiliates promote your products because they earn a commission for each sale and the rest is yours to keep.

The thought of creating your own product may seem daunting at first but it is really quite straight-forward and if you follow the steps we outline the process is quick and easy to follow.

So let's look at each step:

1. Choose A Niche

The first step in selecting a niche in which to write an info product is to research products that are currently in demand and in niches that you have an interest in or knowledge of.

For example, if you were interested in the "dog" niche then you would need to research the type of info products currently being sold. For example, go to Clickbank https://accounts.clickbank.com/marketplace.htm (one of the largest affiliate networks) and check through the marketplace to see what type of info products are being sold in the dog niche:

Remember, it's far easier to promote a product that you like, enjoy or are passionate about rather than a product you have no interest in because you'll find that you will have more success doing something you enjoy.

So a good starting point is to note down a list of hobbies, pastimes or topics that you are knowledgeable about and enjoy. For example, you might be a keen cyclist - there are literally hundreds of cycling products and thousands of cyclists who spend a lot of money on this expensive sport.

Or you might be a person who enjoys crafts and maybe in particular knitting or quilting. Again this is a huge market and people interested in these types of crafts are almost obsessed with their craft and don't hesitate to spend money on fabric, wool and tools that will help them with their projects.

Maybe you enjoy gardening - again gardening is very much in fashion and people want their gardens to look nice so right from the simplest gardening product to expensive garden furniture and outdoor fires and lighting there are plenty of people who are more than happy to spend money on these products.

So you get the idea, note down things that you enjoy as your starting point.

Next take your list of ideas and carry out some research to see what kind of demand there is online. You may find that in a given niche you can break it down into sub niches of which some will be more popular than others.

For example, within the gardening niche there are hundreds of sub niches such as plants, organic, trees, patio gardening, landscaping etc. So you need to assess which sub niche is going to give you the best chance of success.

There are, however, a handful of niches that are evergreen and will always have a huge demand because they address people who are seeking a solution to a problem and continue to do so as the number of people searching online continues to grow on a daily basis.

These evergreen niches generally fall into these 5 areas:

- weight loss

- dating & relationships

- make money

- work at home

- health & fitness

Within these evergreen niches are hundreds of sub niches that you can choose to target as there are always going to be thousands and thousands of people seeking out this information and who are happy to spend money on these types of products.

So you might wish to create a product in one of these evergreen niches and then move into another niche from your list. Whichever way you choose to go the process remains the same.

Once you have decided on your niche it pays to research what type of products people are currently buying. Great places to do this are on Clickbank and Amazon because you can easily search out the best sellers in a niche.

As well as Clickbank and Amazon look at JVZoo https://www.jvzoo.com/products/topsellers (another platform for product vendors and affiliates) to see which are their top performing products. Again, this will give you an idea of what is selling well at the current time.

Our #[Video Researcher software] is a great tool to use to find what products people are searching for and also to establish demand in a niche if you are going to create a product outside of the evergreen niches above.

For example, using the Video Researcher software, If we take the weight loss niche we can see there are no shortages of searches in this niche and a staggering 144.4M views of videos in this niche. Of course this term is way too broad and not targeted enough but it tells you straight away that this is a huge niche with lots of demand for information.

We can also see the numbers of other related keywords that are being searched in this niche. So from this point we would know that we have found a profitable niche that we can target for an info product.

As we mentioned the search term "weight loss" is too broad so you would need to research more finely targeted keywords and possible subniches that really hone in on your target audience within this niche.

For example go to https://accounts.clickbank.com/marketplace.htm and search for weight loss products:

If you select "Gravity" from the results drop down menu this will show you the products that affiliates are having the most success with. This will tell you what type of ebooks people are buying in this niche which will help generate ideas in what type of info product you should create.

So spend some time searching what types of products your target audience are buying as this will pay dividends in your research for creating an info product.

To get you started here are a list of the current 20 top niches that you can dive into:

Make Money

Health & Wellness

Dating & Relationships

Lose Fat (women)

Fitness & Sports

Build Muscle (men)

Self Help

Affiliate Marketing

Social Media (Facebook, etc)

Video Marketing

Warcraft & MMO

Forex & Binary Trading

Energy & Green

Betting & Gambling

2. Create Your Product

You have a few options here for creating a product so let's look at those more closely:

A) Rewrite a Guide

The idea here is that once you have decided the niche or subniche for your product then you look at the top selling products in that niche and purchase at least one if not two guides centred around your intended product. Then you would take that guide and basically rewrite itin your own words ideally from a different slant or angle. Do not copy the product as this is plagerism but you should try and approach the topic from a different angle and offer your own spin on it and ideally add to it so it increases the value of the product. Alternatively, you might take the guide and write a more 'user friendly' version of it or a practical walk-through of the product to demonstrate its use. It's entirely up to you how you position the product you create from the guide you purchase.

B) JV Partnership

Another option for you is to join forces with someone who is prominent in the niche already and co-write a product with them where the profits are shared. This way you can both contribute your knowledge/experience in the niche. However, if you are just starting out this may not be possible initially but it is certainly an option to bear in mind as you become more established.

C) Hiring a Freelancer

If you really don't want to do the work yourself and you have a budget you can hire a freelancer on elance.com to create the product for you. Of course this is a more expensive route but if you are time-short than this is a viable option. If you are creating a software product this is an ideal option because it takes away all the headache of developing the software yourself and leaves you free to get on with setting everything else up to promote your finished product.

D) Finally, another option is for you to buy a PLR product (Private Label Rights). These are very affordable and often you can get a set of reports in a niche for just $10 or thereabouts. All you need to do is a Google search for a plr product in your niche for example, see below:

The benefit of buying plr reports is that you can then easily and quickly combine them with relatively little editing into an info product with very little work involved.

3.Create A Video Sales Letter

In order to promote your info product you will need to write a salesletter. The best way to approach this is to look at the salesletters of the current best-selling products. Again the best places to do this are JVZoo and Clickbank.

If you study these sales letters you will note that they all contain the same main points:

A) A strong headline that features the benefit(s) of the product.

B) Sub-headers featured regularly throughout that clearly highlight the benefits - this is important because some people will not read the entire page instead they will skim read the main points - so it's very important that you include sub-headers all the way through to highlight all the benefits at a glance.

c) A clear call to action throughout the sales page of the intended action i.e you want them to make a purchase so include a prominent "Buy Now" or "Download Now" button so they can clearly see how they can order your product.

Long sales letters have clearly worked very well in the past in drawing people in and capturing their attention. However, more recently and more frequently there has been a very successful move to shorter sales letters with videos that do the talking instead.

This serves many purposes, least of all an excellent opportunity to get your message across in a much shorter time therefore increasing conversions and signups for otherwise time-starved potential customers.

So let's look at how you can create a video sales letter without the labour of having to write a long sales letter:

Creating a video sales letter is all about getting your message across via your video. You then supplement this on your video page with bullet points giving clear points on the benefits of your product to entice visitors to watch your video and most definitely a 'call to action' which is simply telling the visitor exactly what they need to do next. If you don't include a call to action your visitors are most likely to just click away. An example of a 'call to action' might be "click on the link below for more information" or "click on the link below for your free download".

Our top recommendation for this is to get a copy of our #[1 Click Video Pages]. This software allows you to create a video for your sales page in next to no time. All you need to do is enter your text and images for your video, then choose an animation for each slide and then download your finished video ready to incorporate into your sales page.

In addition, you can also include a voiceover on your video but rather than paying out for expensive voiceover artists you can use our freelancer database to hire a freelancer to record a professional voiceover for your video for just $10 which is a fraction of the cost it would normally be. Simply visit http://10dollartools.com/hire-freelancers.html.

If you want to incorporate copy into your sales page then we recommend you check out #[http://getcopybuilder.com/]. Copy Builder allows you to create your own unique copy from award winning, done for you copy templates that have proven to convert over and over. All you need to do is insert the details specific to your product.

Alternatively, you could use a tool like #[http://www.scriptdoll.net/] where you simply insert the information about your product and Scriptdoll writes the copy for you. A completely hands-off system which makes is extremely easy and fast for you to create copy.

The beauty about using tools such as #[http://getcopybuilder.com/] and #[http://www.scriptdoll.net/] is that they do the work for you and not only that, the copy these softwares create is copy taken from million dollar converting templates so you can be sure your copy is going to convert. So don't let writing copy present a hurdle for you.

So once you have your video and copy ready it's time to create your landing page.

4. Create Your Landing Page

So once you've decided what niche/subniche product you are going to create it's time to create your landing page to market your offer and collect signups from potential customers.

The best way to do this is with a landing page that features a free offer for those that subscribe to your mailing list. The idea is to offer something of value to them in return for their email address. This means that further down the line you can then promote your product to them.

Remember, this list is invaluable because firstly, you know they are interested in this niche otherwise they wouldn't have joined your mailing list and secondly, even if they don't buy a product the first time you mail them they are still on your list and you can promote other products they are likely to be interested in. So treat your list as 'gold' because it will become your most valuable asset in your niche.

So, creating a landing page is very easy and this you can do with our #[1 Click Video Page] maker. A software that makes creating a landing page simplicity in itself.

Here's how the software works:

Simply log into the 1 Click Video Page software and select the template you wish to use.

vs1

And then enter your information in the boxes on the right i.e. your video url, title, subtitle etc.

Then click on the small refresh buttons to see your information appear on the landing page.

vs2

Once you have completed all the information click on the "Save and download page" at the bottom of the page and save your landing page to your pc ready for uploading to your hostgator account.

Remember, your free offer in return for someone joining your mailing list should be relevant and valuable to a person interested in your niche. This could be a free report or email series. These are easy to create and if you are knowledgeable in your niche you can just write a short report that sounds appealing. For example:

"7 Ways to Achieve a Flat Stomach In 7 Days"

"How to Cut Calories Without Counting"

"The Truth About Sugar"

If you are not so knowledgeable in your niche you can quickly research a few articles on a topic you are going to write about and then take this information and rewrite it in your own words. Remember, it is free so it only needs to be a short report maybe 2 or 3 pages.

Alternatively, you can hire someone to write a short report for you. To find writers you can either hire a writer on Elance which is an online company with thousands of freelancers seeking all types of work. Go to https://www.elance.com/ and create a free account and then post your job requirements. You'll find lots of freelancers will respond so check out their profiles, previous work and of course their charges.

Alternatively, you can go to Fiverr and hire someone registered on Fiverr to write a short report for you for just $5.00. Go to https://uk.fiverr.com/ to find out more. Again it's free to register and post your project requirements.

Next in order for you to start building your list from those people who sign up for your free report you need to sign up with an autoresponder service like Aweber. An autoresponder service is an email marketing system that collects and stores the names and email addresses of those who have signed up for your offer. This allows you to manage and keep track of your list and those that buy in response to your email promotions in the most effective way.

This allows you to contact people on your list over and over again by sending them content and information relevant to your niche. In this way people will come to see you as an authority in your niche. Then when you email them to recommend a product they might be interested in they are more likely to buy from you because you have established a relationship with them.

In addition you can create email lists from your sign ups from those that have made a purchase and those that haven't which allows you to really tailor your email promotions.

The whole process of using an autoresponder such as Aweber means that you can write your emails in advance and schedule them to go out on a particular at a particular time which is very efficient especially if, for example, you wish to create an email series that you want to be delivered at intervals.

The very fact that you will need to build a list and manage it without it going into your own inbox or being blocked by spam filters means that you should really start at the very beginning with an autoresponder.

There are many autoresponders out there but the autoresponder we recommend is Aweber http://www.aweber.com/ - they offer a 30 day free trial so you can test it out. In addition they have excellent live customer support and an extensive knowledge base to get you set up and started quickly see this link for more information https://help.aweber.com/hc/en-us.

5. Promoting Affiliate Offers To Your Buyers List

In this report we have mainly talked about creating your own product to sell to people interested in a particular niche.

But it doesn't end there...

Once you start building a list of people interested in your product both buyers and those who have shown an interest by joining your mailing list you can also expand this out further to increase your profits.

It makes sense that if someone has signed up to your list or indeed gone ahead and made a purchase they are likely to be interested in other products in that same niche. Especially so if they made a purchase because it tells you two things - firstly, they are happy to spend money on products in that niche and secondly, they are likely to be interested in other related products.

So we recommend that you look at other products in your niche that you would be happy to promote. It goes without saying that if you wouldn't want the product then it is unlikely that others will. But if you find other products that represent quality and value then you should sign up to the affiliate network where that product is listed and promote these products to your buyers and prospects on your list.

It is often the case that people who spend money on a product will most definitely be happy to buy several other related products.

We don't suggest that you spam your list on a daily bais with promotional offers but maybe once a week to begin with. Then you can measure the response and increase or decrease your promotions as the case may be. If you promote offers to frequently you will find that people will start unsubscribe to your list so it pays to keep a close eye on how your subscribers are responding to your promotional mailouts.

We recommend looking at products on #[https://www.jvzoo.com/] and #[http://www.clickbank.com/]. Both are very well known affiliate networks who have reliable tracking so that you can be sure you will be accredited if you make a sale as an affiliate and both pay affiliate commissions promptly so that you don't have to worry about chasing them up!